Analytics, reporting and assurance of waste data

Identify cost efficiencies, environmental risks and the value of waste.

Enable recycling, re-use and re-manufacture

Identify and predict feedstock and enable transactions.

Track waste in real time

Monitor and track waste with sensor systems

Our data platform

Topolytics is a meta-database of industrial and commercial waste.

We use mapping, sensors and analytics to generate a high quality database of the generation, movement and fate of multiple waste materials.

Waste management, recycling and energy from waste companies use Topolytics’ data to optimise capacity investments and sales campaigns.

Industrial and commercial waste producers use Topolytics to maximise opportunities to realise the value in waste material.

Our Team

Mike Groves


Mike is a geograher with a PhD in aerial and satellite earth observation.  He has over 20 years experience in environmental management and sustainability reporting in the UK and Asia.  He worked for the global inspection company SGS, where he managed forest audits and environmental management systems projects across South-East Asia.  He then co-founded a pioneering sustainability communications and reporting agency, which was bought by a global investor relations business in 2011.  

He founded Topolytics to help drive new models of waste and resources management and digitally enable the circular economy.

Ben Emson


Ben is an accompalished software architect and developer.  He was lead technologist at O2’s “the Lab” innovation department, and Co-developed ‘WhereonEarth’ mapping platform (later bought by Yahoo).   Before this he developed mobile and web applications in the legal sector before working for online marketing, games and booking startups.

Ben has also recently developed and delivered online courses in the Elixir programming language.

Alan Murray

Data Products

Alan was part of the Wood Mackenzie business which grew rapidly for over 10 years as an independent company before becoming part of Verisk Analytics in 2015.  In particular, Alan led teams that broke new ground in content and in re-imagining the customer experience around data delivery. 

On that journey, Alan did everything from debating individual lines of code to pitching the latest products in the CEO suites of multi-million dollar corporations.  From that experience he learned about getting innovation to market through a combination of persistence, communications and engineered good luck.

Rhys Charles
Waste & Circular Economy

Rhys is a Technology Transfer Fellow in Swansea University College of Engineering. He worked in waste management at Vale of Glamorgan Council before completing an EngD on recovery of materials from waste electrical and electronic equipment – supported by WRAP.  Rhys sits on WRAP’s eSAP project and the Circular Economy Research and Innovation Group for Wales.  

Simon Baden
Waste Data & Sensors

Simon has 30 years experience across a wide range of global industries.   He is an acknowledged expert on sensor and IoT systems within the commercial and local authority waste sectors.  He has held senior positions with Mitie (Facilities Management), Enevo (bin sensor systems) and ISB Global (waste management software).  He focuses on improving waste management systems using the optimum mix of technology and data analysis. 

Mhairi McNeill


Mhairi is a data scientist with a masters degree in Applied Statistics and Data Mining. Mhairi has worked in the games and manufacturing sectors.  She works across a range of analytics from Bayesian to frequentist and machine learning and has a particular interest in text analytics and interactive visualisation.

John Watt
Circular Economy

John is an experienced infrastructure and corporate finance advisor for both public and private sector clients. He delivers advice on feasibility studies, business planning, governance, procurement, project management and review, risk management, financial and funding strategy in the transport, ports, waste, energy and low carbon sectors. He is on the board of Zero Waste Scotland where he is involved in the circular economy initiative.