Topolytics wins global award from Google Cloud and SAP
13th May 2019
Topolytics, has won the Google Cloud and SAP Circular Economy 2030 Contest, launched at the World Economic Forum in February 2019. The contest set out to find the best revenue generating ideas that can unlock $4.5 trillion of new economic output by reducing waste and pollution, keeping products and materials in use and/or regenerating natural systems. The award-winning firm fought off tough competition to win the $100,000 prize.
More than 250 companies from more than 50 countries applied for the contest and in April 2019, Topolytics was named one of five finalists. After a two-day intensive workshop, all finalists delivered a pitch that was recorded for the judging panel, consisting of senior executives from Google, SAP, the United Nations, Ellen MacArthur Foundation and the Global Partnership for Sustainable Development Data. Topolytics proposed expanding the scale and scope of its existing WasteMap data platform. Making the system of movements of waste and by-products much more visible and thereby identifying opportunities to reduce the impact of waste management and help to maintain materials and assets at a higher utility.
Topolytics was announced as the winner on 7th May at the SAP global SAPPHIRE conference in Orlando, Florida.
The Challenge organisers commented:
“The business idea for Topolytics not only met our judging criteria in terms of originality, but also demonstrated a well-researched proposal with a high potential for advanced application of both Google Cloud and SAP technology. Moreover, we were impressed by Groves’ engagement and willingness to roll up his sleeves during the interactive workshop, where he demonstrated a strong level of commitment to learning and growth. We congratulate Michael and can’t wait to see more from Topolytics.”
Commenting on the win, Michael Groves, Topolytics Founder said:
“This is a big moment for Topolytics. We are extremely grateful to the organising team and are humbled to have won, particularly given the quality of the other finalists – all great companies. The range and quality of technologies developed by Google Cloud and SAP will undoubtedly underpin the rapid commercialisation and scaling of WasteMap.”
As overall winner, Topolytics gets a cash prize, access to Google Cloud and SAP technologies and their global networks. For further information please visit
10th May 2023
The Environmental factors (E) in ESG are dominated by measures of carbon emissions, energy and NetZero, but less attention is paid to materials use and waste. This, in turn, is …
22nd July 2022
Topolytics was one of 17 companies innovating around the circular economy, chosen from over 400 for the 2022 Circulars Accelerator. An evolution of the highly successful Circulars awards program, The …
2nd September 2021
On a recent podcast, Michael Groves, founder and CEO of Topolytics, discussed with Marta Munoz how technology and sustainability go hand-in-hand – https://soundcloud.com/idctechtalk/technologyandsustainability