Map your waste supply chain from your sites to final destination
Demonstrate producer responsibility with up to date maps and reports showing waste movements and destinations.
Analytics, reporting and assurance of waste types and amounts
Accurate and current profiles of waste types, amounts, recycling rates, waste miles and costs.
Enable recycling, re-use and re-manufacture
Reduce waste miles and identify alternative options for your waste.
WasteMap
The waste truth for waste producers
WasteMap is your waste reporting dashboard. We take your waste data and show you the waste truth: How much waste do you really generate? What is this waste? Where does this waste go? What are you really paying for?

Mike Groves
Founder

Mike is a geograher with a PhD in aerial and satellite earth observation. He has over 20 years experience in environmental management and sustainability reporting in the UK and Asia. He worked for the global inspection company SGS, where he managed forest audits and environmental management systems projects across South-East Asia. He then co-founded a pioneering sustainability communications and reporting agency, which was bought by a global investor relations business in 2011.
Ben Emson
Software

Ben is an accompalished software architect and developer. He was lead technologist at O2’s “the Lab” innovation department, and Co-developed ‘WhereonEarth’ mapping platform (later bought by Yahoo). Before this he developed mobile and web applications in the legal sector before working for online marketing, games and booking startups.
Jane Stewart
Commercial
Jane has over 25 years experience in industry, private equity investment & corporate finance. She was finance then strategy director of William Tracey, a leading waste management company, driving it to over £100m turnover and sale to a private equity firm in 2017. Key achievements included growth through a number of acquisitions, alliances and innovations that represented over 75% of profit at exit. Jane was a member of Scotland’s 2020 Group, Energy, Innovation and Infrastructure Sub-Group, helping to inform Scottish public policy on climate change.
Rhys Charles
Waste & Circular Economy

Simon Baden
Waste Data & Sensors

Mhairi McNeill
Analytics

John Watt
Circular Economy









